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How Should Your Website Look Like In 2018
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Few main goals of the website is to present your company, make sales and generate leads. Nowadays internet users are overwhelmed with huge amounts of content which reduces their attention. Beside that, in 2018 they will have more choices then ever, so if you’re not relevant, your website won’t survive in the internet’s seas. Everything mentioned makes internet users very impatient and because of that your website needs to fulfill some new, basic requirements:

1. Mobile first (Responsive)

80% of internet users access social network websites over their smartphones. If you have huge amounts

2. Fast loading

Many will exit your website if it’s not loading withing 2 sec

3. Slick and Simple

Slick and simple. Readable fonts

4. Write less tell more

Minimalistic hompage and landing pages. Do not overwhelm your audience with a lot of content. Grab their attention peace by peace, do it tacticly. Your goal is to keep first time visitor, not scare him, so frab his attention with strong value proposition and make them scroll or click on CTA button

5. Media content

It’s great to have explainer video on website. People love to watch and listen videos rather then read text. Hight qualityImages, graphichs/icons, infographics

6. Conversion optimized

Due small attention and patience span you MUST optimize your website to convert visits into leads or customers.

7. Flawless user experience

Website design needs to intuitive, use right colors that please human eye.

8. Tracking

If you don’t track you’re not doing anything. There isn’t improvements if there isn’t tracking.

7 “Whys” Growth Driven Design is Painless Website Redesign Approach
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You already have a website and it’s not driving results, so you decided to do a redesign but you’re scared that it won’t make big difference.

Growth Driven Design is smarter, results driven, effective approach to website redesign. Continuous learning about your visitors and improving based on that data is something that describes this methodology. This way you will have results even during redesign process.

Traditional web design is based on assumptions, it’s expensive, it often goes of the schedule, breaks deadlines, takes long time to finish. At the end you get something that isn’t performing well.

Here are 7 “Whys” Growth Driven Design is Painless Website Redesign Approach:

  1. Making research and strategy before starting to design
  2. Quick launch so-called Launch-Pad website
  3. Continuous observation, measuring and learning
  4. Improving and tweaking website to meet visitor needs
  5. Never get’s out of date
  6. Driving results during redesign process
  7. Cost effective

GDD requires deep research and strategy creating before starting to design

Research and strategy is first phase in GDD.

Goal of this phase is to get sense how website will best satisfy their needs and fit in their life.

Common problem with traditional redesign is that clients and agencies go blindly on designing a website. That’s why 81% of all websites on the internet are just floating on internet. They’re out of date, nobody visits them and they’re not making any results for businesses. That’s the most effective way for clients to waste his money.

Growth Driven Design methodology requires deep research before starting to design. When research is done, agency needs to make a strategy.

There are number of steps in strategy phase in order to get all needed information about our users and visitors.

Everything we change or add on website we think of how it will affect our users. We need to reduce their chalages and answer their questions about their problems.

What exactly making research means?

Your current website is outperforming so we need to find out why. It could be many reasons: too much content without clear website goals, users hardly navigate website, they can’t find value, they can’t complete desired action. But you don’t know what they want, you don’t know what are they doing on your website. That’s why we should know your audience and audit your current website. Find out what are current site problems.

What exactly creating strategy means?

It means creating a plan based on research we did in order to satisfy your customer’s  needs. We should create sales funnel. Based on problems they have we find solutions for each. Creating wishlist with ideas we get in strategy phase. This will drive value to users and business.

Quick launch so-called LaunchPad website

Instead dumping all things in massive website that will be bunch of “maybe this and this” and “this could help”, we’ll make something efficent with real things that work but keep some other ideas so we can implement them later on after measuring. This website is not any less better then some in traditional. This is not half finished website, this is fully functional website with all required features. Why should you put 20 pages on website when users only visit 5 pages. And even not those 5 because you’ve overwelmed them.

In this phase we remove everything that we assume. We shouldn’t include some this that we doublt about.

Here we take 20% of wishlist. 20% that will drive 80% of impact. Nice to have or must to have. Speeding up the process.

Goal is to publish website as fast as possible. It could be one – tree months, depending on website.

Continuous learning, measuring

When website is live we have visitors coming. First we need regular amount of visitors. Are they finding value on our website. Can they find that value as quicly and as easlily as posible. Do they come back.. Break site apart based on personas. Assets. Order is important It’s so important when you do something to measure results. When not measuring it will lead you in wrong direction. Here comes installing some tools for measuring…

measuring, sales, marketing tools

Adaptive to your audience, improving

Based on learning and learning personas we need to tweak a website. If we don’t get clicks on some page as we expected we need to know why and when we get answer we need to apply it.

Based on 3. UX, copywriting, Conversion optimization etc

DATA: Plan > Build > Learn

Never get’s out of date

This type of website never get’s old. It’s because continios improvement and tweaks on design. When something new comes in world of websites you’ll be able to easily implement it and test it.

Driving results during redesign process

This is one of the biggest advantages of Growth Driven Design.

When lanchpad website is published you will start to engage with your audience. Based on 4 and 5 you will know what clinets know and have all that ready.. It means more sales. Website could even pay off in this phase.

GDD is  fusion of marketing/sales and design. It informs other parts of business such as marketing and sales departments.

Cost effective

It turns out that doing website with GDD methodology is faster and cheaper. Also you’ll see real benefits and this kind of website pays off.


[HOW TO] 2x Business Revenue With Website
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Sorry, but in first sentence I’m going to assume something: your website is doing nothing, just existing on the internet clouds, it doesn’t care about you, and you don’t care about it because you do not update it or maybe if you’re little bit more advanced and know something about digital marketing, you’re updating it regularly and trying to get some traffic but that traffic is not driving enough leads and customers. Here you’re gonna learn how to double business revenue with website.


So take a look what you’re gonna learn in this blog-post:

  1. Questions to ask your self before you start.
  2. What is, and how to implement funnel?
  3. How to generate traffic?
  4. 10 Lead magnet (a.k.a. “opt-in bribe”) ideas (with SlideShare)
  5. Small offers to build trust.
  6. How to maximize funnel efforts (5 ideas)?

Have you ever asked yourself these questions:

  1. Do visitors care about my product?
  2. Why do they come on my website?
  3. Do they find what they’re searching for?
  4. Why should they buy from me?
  5. Do they trust this website?
  6. Does it looks legit and professional?

Again, I assume – you haven’t. If yes then great, half job done.

And some questions, I would like to ask you:

  1. Is your website optimized for leads and customers generation?
  2. Whether the site meets basic Visual Design and User Experience standards?
  3. Do your visitors know what is your business about in first 10 seconds when they see your website?

Do not worry, we’ll answer all of those. It’s simple, it’s contained in one blog-post, how could it be difficult?!

Ultimate answer is FUNNEL!

What is funnel and how you can create your own!?

It’s the path that users should pass from ordinary visitor to customer. Through out that path you build trust, credibility, emotions, loyalty etc. It’s literally like funnel, it’s wide on top and narrow on bottom.

First of all your website needs to be:

  1. Responsive – looking good on every device such as smartphones, tablets, PCs, laptops etc.
  2. Visually appealing.
  3. Simple and easy to use – easy to navigate.
  4. Visitors can easily purchase or contact you – make purchasing as easy as possible and place your contact info on visible place.

Let’s start!

So every person that visits your website will be part of the funnel, but only some will go deeper.
When you get traffic from blog-post, social media clicks, google searches etc, those are people that get in your funnel. All first time visitors are on the top of the funnel.

Then you need to push them deeper. How?

Give them something valuable for free. Just ask them to leave their email in your opt-in form for newsletter. But you will have a lot more success if you offer them for example some PDF guide that they only can get if they leave their email. Beside PDF guide you can make some other valuable content like: template packs, stickers, small course, free webinar etc. This is called lead magnets. This is the first step how you build trust.

I’m gonna tell you a story:

Bob had a house and plot on really good place in the city. Place was attractive to some marketing agencies, putting billboard there would make them and their customers a lot of money. Problem was that already few marketing agencies asked house owner to put their huge billboard there and he refused. But one agency had a smarter approach, they asked owner to let them place a very small billboard there and he accepted. After few months when owner used to it and get to know marketing agency, they came again and asked could they replace that billboard with a little bit bigger one. Owner said yes, a little bit bigger billboard wont affect me. And after another few months marketing agency came again and told that this billboard had a great impact on their business and how it would be great if they can put the largest one. At that point they had a good relationship, they were friends, they got to know each other and trusted each other. Owner said: “no problem go ahead”…

Conclusion: you can’t push big things before you build trust, other agencies didn’t know that so they failed.

So how did you expect them to buy something from you if they don’t know who you are, they don’t know your product, they don’t trust you.

Fist give them something small for free and prove that you’re worth of attention. Then give them something for small price.. Then you’re ready to sell on big. Those people already tried you, they tasted you… Now you can sell your most valuable product.

Another ways to build trust (social media followers, testimonials, comments, videos etc.)

Imagine that you have 5000 visitors per month. You’re trying to sell them your main product without even letting them taste you?? WTF are you doing. Why should I buy from you?

0.5% will buy – not very good.

But imagine 5000 visitors entering funnel..Here is how it should go:

  1. 65% (3250) of them will opt-in for newsletter and your Lead magnet.
  2. 20% (650) of 65% (3250) will buy your small offer 650 because they already know that you’re good and they can trust you with small amount of money.
  3. 10% (65) of 20% (650) will buy your main product because in this stage they know you and trust you completely.

Let’s pretend that you have small offer that costs $15 and you have main offer that costs $250.
Without funnel your revenue would be about $12500 maximum if 1% visitors buy.

Now, do the math for conversions with a funnel.
Only with your small product you have 650 * $15= $9750.
Add on that your main product sales: 65 * $250 = $16.250.
Those together = $26000. That’s pretty good.

Your revenue is more then doubled!

This could be expanded and improved a lot – See bellow how to maximize your funnel results.


How to generate traffic?

1. Blog

Writing articles is one of the best ways for generating traffic. It educates your audience and sells your products. When you’re publish regularly your audince get sense of your professionality and expertise. Beside that it will boost your SEO and sell your products. In blog-post you shouldn’t hard sell, you could explain or present your new product but don’t hard sell.

2. SEO efforts (guest posting)

SEO is strong connected to blog, so if you want great SEO first write articles. When one of your articles get popular, whole website get’s credibility and google likes it more. Beside blog you need to optimize your homepage for desired keywords. About, Portfolio, Case studies are important also. Write them good so they can affect total image of the website. Try do guest posting to same or similar niche website, it will help you build quality back-links which leads to better positioning on google search.

3. Social Media

It’s so imporntat that your brand is present everywhere. You don’t have to be fully in all social media sites, just create accounts there and publish sometimes. Choose 2-3 social media sites that you will be fully in and make there big base of your audience. It will build your credibility and other stuff. It will generate consistent traffic to your site.

4. Ads (paid and non paid)

You can exchenage ads with some other page or just ask them to publish your website. Try to reach out as many people as you can in order to get some promotion. You can also pay ads on social media sites or on search engines. Adwords and stuff like that.

5. Influencer shoutout

If you have someone in your niche that is really popular on social media you should reach out and ask them for shoutout. Don’t expect they will do that you don’t give them something in return, it could be money, it could be service or something else. But this can really affect your brand, so wisely choose a person.

6. Email marketing

Email marketing is great thing. You should always use it. You have a subscribers list and you should send them updates regularly. Besite that you could go on forums and other sites related to your niche and find people’s emails than you can reach out them. Collecting email is a good option. Find your potential clients and send them offers by email.

What lead magnets could be (IDEAS):

  1. PDFs which could be:
    – eBook
    – Guide
    – Checklist
    – Cheat Sheet
    – Script
    – Worksheet/Workbook
    – Planner
  2. Giveaway
  3. Free trials
  4. Free webinar
  5. Template/design packs
  6. Toolkit
  7. Premium content (link)
  8. Free consultations
  9. Free quote
  10. Simple newsletters

What small offers could be:

  1. Coupone codes
  2. Discounts
  3. Affiliates
  4. Course
  5. Not expensive product – up to $50


Point is that you can’t sell expensive, even very valuable product/service if you first didn’t create trust for your brand. Go step by step, don’t hard sell. Make your brand friendly, fill it with emotions, know your customer.



[HOW TO] Build Effective Online Presence, From Scratch

Warning: This post contains things of multimedia character: videos, infographics, images and a lot of easy acquirable knowledge!

In this article we’re going to cover:

  1. What is an “online presence”?
  2. How to make solid platform (Website) for your audience?
  3. SEO (Search Enginge Optimization) Basics
  4. Social Media Marketing
  5. Website & Social Media Content Management
  6. Basics of Paid Advertising
  7. Tracking and Measuring

What is an “online presence”?

Online presence is collective online existence of a company or individual. One example of online presence is website, but for complete presence you need to fill all corners of internet with your brand, everything from social media and forums to website and blog.

If your business isn’t online – you are losing! You’re losing huge potential of that parallel world called internet. It’s really important to be present on social media because 50%+ time spent on the internet is spent on few most popular social media websites (Facebook, Instagram, Snapchat, Twitter, LinkedIn).

Many times people on social media will talk about you, even if you don’t exist online. So don’t let them build your online reputation, grab it in your hands.

Online presence benefits:

  • Audience reach is unlimited
  • It’s cost effective, you’re gonna spend 10 times less money
  • Control, tracking, easy tweaking and improving
  • 24/7/365 up and advertising
  • Customers data collection and personalization
  • Instant transaction execution with digital payment services

It doesn’t matter if you are starting your business or if you are long time in the game, it is A MUST to have online presence.

Digital marketing is MUCH MORE COST EFFECTIVE than traditional.

  • 43% businesses claimed getting considerable savings by using online marketing methods.
  • 50%+ business owners said that they will shift their traditional marketing budget to online marketing.
  • Everyone has a smartphone and they are looking at it, not the billboard, not the flyer. People spend a lot of time with their devices, so it’s time to market there.
  • Smartphone is new television. Digital is new traditional.

NOTE: There is no need to quit traditional marketing if it works for you, but do not ignore importance of digital.

How to make solid platform (Website) for your audience?

First and foremost, you need a website. It should be the place where you’re going to acquire your potential clients or customers.
No worries! I’m going to explain you how to make one in few simple steps.

First of all: How do you benefit from the website?

  • It will be easy for you to monitor and track what your visitors are doing.
  • You will be able to collect useful data about your audience. Things like what they like about you, how they navigate website, how they referred to you etc.
  • Website is your 24/7 sales man.
  • It is easy way for audience to reach out to you.

How your website needs to look?

It depends on what your product or service is. If you have some product that main feature is visual appearance, then you need to expose high resolution images. If you have some sort of service then you place some other people’s opinions about you, some testimonials, what others say about your service. It doesn’t matter what is your business about, you need to place a good portfolio. One of the most important things is to know what is the goal of your website.

Some of the common website goals:

  • Generate more qualified leads
  • Purchases, generate more sales
  • Brand Awareness

When you have defined your goal, you have to persuade your visitors to complete your goal. It’s time for placing some strong Call to Action.

How to do that?

  1. Your website needs to be fast, needs to load fast. Especially when someone lands first time.
  2. The first thing visitor sees needs to be your simple, understandable message about your service and how you can help him.
  3. Under that short explanation, place a Call to Action button that says something like this: “Take free consultation”, “Get a ‘product’”, “Subscribe”, “Start now” etc.
  4. Keep it simple, do not place too much content on your home page. It needs to be easy to swallow.
  5. Describe your strongest skills. Be honest.
  6. Portfolio. Place a good looking portfolio (or product images). Make visitors emotionally connect with your product or service.
  7. Put some social proof like testimonials, comments, shares. Present how other customers use your product or service.

Simple steps to create a good looking website:

  1. Domain and hosting
    Domain is url address of your website. Something like this: www.google.com, www.facebook.com, www.elite4web.com. It could include business name or something like that.
    You can buy your unique domain name on www.godaddy.com.
    If it’s your personal brand then .Me is perfect for you.
    Hosting is a place on the web where your website ‘lives’. You can find good hosting on Hostgator.com, GoDaddy.com, iPage.com (Cheap one), BlueHost.com. You can buy domain and hosting from the same provider, everything will be prepared for you out of box. When hosting is bought you will get your cPanel or/and FTP login info.
  2. WordPress installation and theme setup
    Then you need to setup fresh WordPress installation. You can download WordPress here. When zip is downloaded, just extract files from WordPress folder to your hosting’s public_html folder if any.
    Here are detailed tutorials:

    HostGator Tutorial
    Under  “Appearance->themes” option you can find some free WordPress themes that you can use. Or you can go to ThemeForest and find one that you like the most. Theme setup is simple, just choose one from suggested themes and click ‘activate’, or buy/download one from theme forest, upload zip file and install. If you buy theme you will get detailed guide how to setup it and make it look better.
    Note: Choose theme that is mobile friendly/responsive (website that is visually attractive, clear, readable on every device). I recommend using some themes with landing pages.
    Take a look at some of the good landing pages:
    Digital Ocean
    WordPress landing page themes here.
  3. Import your content.
    There is a bunch of tutorials explaining how to manage a WordPress site, it’s really easy.
    Here is a tutorial:

SEO (Search Enginge Optimization) Basics

You don’t need to be SEO expert to follow some simple rules.

First and the most effective ‘tool’ is to write a blog.

Blog is the best way to make your website appear higher on search engine results. If using blog you’re gonna cover a lot of search phrases that your potential customers are typing in google. The content marketing is essential for any business, especially because of its trend in 2017. Don’t expect this to be easy, you will need to write and optimize for months, but it’s worth and it’s long term game. You’re gonna have huge benefits. A lot of people will come to your website and some of them will have desire to work with you, because of your knowledge and expertise you shared with them.

Optimize for people, not for Google. Don’t cram bunch of keywords in your descriptions and content, make it relevant and easy to understand. You have to have in mind that nowadays search engines are very clever and they’re gonna ban you if you try to do some overwhelming fake optimizations. So the best way is to write for people, include some of your keywords through out text and titles, but not too much. Your goal is to keep visitors on page, that’s what google likes.

Break content to lists, subtitles, use a lot of images, videos etc. Make it interesting, make some infographics.

Make free infographics with:
Canva infographics creator

Try to build relationships with others in your business field, so you can do some guest posting, some exchange. That will help you to build backlinks (external links). A lot of quality backlinks will rank your website high on google. Make sure that your website is optimized for mobiles, it is crucial.

Build internal links. It’s a good practise to wire up your website with internal links. Link blog post between each other and with home or about page.

Use long tail keywords.

There is a lot of competition out there, so every short search phrase like “apple”, “making money online”, “domain registration” are already grabbed by some of the big players. Still there is much space for starting businesses, but to take advantage of it you need to use some long tail keywords.

Please read this article on Long Tail Keywords.

Also this article will give you strong fundamental knowledge about keywords and content ideas.

Here are few tools you should use to improve your website in terms of SEO.

  • Yoast SEO – Easy to use plugin which can help you write better content. It’s going to insert some crucial meta tags in your sites code.
  • Google XML Sitemaps – It will generate XML map optimized for google webmaster tools (Tool that will help you properly index your website to Google). When you upload XML map, google is going to index your website. “This plugin will generate a special XML sitemap which will help search engines to better index your blog” it says in plugin description.
  • All In One SEO Pack – This plugin includes bunch of useful features

Social Media Marketing

The social media is one of the most powerful weapons of today. You can’t deny its strong influence on people’s everyday life. We’re addicted, we need it, we spend a lot of time staring at screens. You have to be aware and take advantage of it.

There are a lot of businesses out there that have built strong foundations on Facebook, Twitter, Instagram etc.

The most important thing within social media is to follow trends! Social network websites change their algorithm very often, so if they put in something new, they will suppress the old one feature, at that point you need to learn how to use new, not to stay on old.


When instagram started, you could share a post and it used to be shown to every follower you have, but the things have been changed, now your post won’t have that reach. Then instagram story is invented. If you use story, a lot of people is going to see your post, if it’s your first time posting a story, almost every active user will see your post, that’s about 2/3 of all your followers, which is great. Then you have Live Video feature which exploded, and there you can reach even more people because it has priority above story image. From the other side you have Facebook that won’t let you reach out even your base audience until you pay. They will exposure your post only to 15% of your followers if you shared simple image, but on facebook also, you have some new things, like videos, live videos, gifs etc. that  grabs greater exposure.

So conclusion is – you have to follow up with trends!

Some social media tips:

  • There are no rules. Every business is different, so you have to discover what works for you the best. There is no magic formula, number of shared posts daily or some kind of ultimate time span when you share. Discover your magic formula, be creative.
  • Find out when your audience is online. On every social network site you can find analytics where you can see when you get most of the likes. That’s the time you publish your the most important posts.
  • Make people comment, like, share etc. That’s called engagement, you have to engage your audience. It’s the best way to spread your brand and boost post visibility.
  • Find out what type of posts best work for you. Maybe it could be images, text, video, gifs etc. When you get the largest engagement on some of these you them for future posts, so adapt your content of some of those that have worked for you.
  • Be consistent. Don’t share once a week or next week 5 times. If you share 5 times a week then don’t reduce that number. The best tactic is to share at least once a day.
  • Reply on every comment and message from your audience. You’re gonna build relationships for the future.

Website & Social Media Content Management

Good content on website can improve your sales and relationship with visitors. Here are some rules to follow while writing copy for your website:

  1. Do a research – If you’re long time in business you probably know what your customer like and want, but if you’re not, do some research. You need know their problems and show them how you’re gonna solve it. Write about solving theirs problems, don’t write about you. Stop writing about your product features, speak about its benefits. So instead of telling “Bagless”, tell “Save money. No more bags to buy.”.
  2. Start with attention grabber or the main benefit – First sentence (headline), needs to be powerful, to grab attention, introduce your product and make customer go further.
  3. Answer questions – Your potential customers have some doubts for sure. So reveal what it could be and answer those questions. Maybe they doubt how would you treat them after they buy product, do they get support or something like that.
  4. Make it skimmable – Internet users have a really short attention span, because of the information overwhelming. Your goal is to introduce them to your service/product as fast as possible. Your sentences need to keep attention and be easily read. Use short paragraphs, bold everything that is important, use bullet points. Also use a lot relevant images. As you know our brain process images a lot faster than text.
  5. Don’t force them to buy – Inform and provide value, don’t sell. If you directly try to sell they’re gonna take defense stand. You don’t want that.
  6. Use social proof – Backup what you are saying with testimonials, with other customers stories, comments, shares etc. Write objective and show your product in use for other customers. People won’t trust you, but others that tried product.
  7. Edit, Improve, Iterate! Read your articles out loud

“DON’T MAKE ME THINK” – customers words.

Content Marketing

Content marketing in right hands could be the most effective and the biggest ROI (Return On Investment) in long term game. You can achieve it throughout a blog.

It lets you share your expertise, yours company culture and atmosphere, with your potential customers. You have to provide some free value in order to help people and build trust.
Educate your audience.

If visitors like your posts they will ask you to solve their problems or they’re gonna buy your product, that’s the time when money comes in.

Basics of Paid Advertising

I’m gonna introduce you to few types of paid marketing:

  • PPC (Pay Per Click) – As the word says itself, PPC is when you pay in exchange for an ad click.
  • CPC (Cost Per Conversion) – You get charged when visitor takes your desired action on your website.
  • CPI/CPM (Cost Per Impression) – You can pay some sum of money for ex: 1000 impressions. Think of impressions like views.

Great thing about paid advertising is that you can laser target your audience. You can place your ad in front of your ideal customers. If you have some starting capital it’s great tool to boost your business.
More about paid advertising you can find here and here.

Tracking and measuring

Digital marketing is really ahead of traditional in terms of tracking and measuring. It’s a lot easier to track online customer behavior than in real world.
Everything you put effort in, you need to track. For example if you go to gym you track your improvement. In digital marketing you track your monthly spendings and returns. You have to measure and track in order to tweak, fix, improve. If you don’t track there is a big possibility that you will be doing wrong things all the time. So track, measure, improve, iterate.

You’ll be able to see how many visitors you got on daily bases, how many of them clicked on your CTA, what are they been reading, how they navigate website, subscribers etc.
Digital marketing gives businesses direct response for their efforts. Within few days, even hours some time, you should know did you fail or you’re winning and keep doing right things.

It’s easy for testing. Try A/B testing, find out what works for your audience.

You can track number of visits, visitors flow, devices, countries etc. with Google Analytics, the most popular tool for tracking number of visitors, visitors flow, devices, countries etc.

Always be optimizing and improving.


Whether you’re pet keeper, artist or local business it’s important to pay attention on digital marketing in order to grow you business. Keep in mind that there is a lot of possibilities. It’s cost effective and everything is relatively easy to do – google it.